U.S. Black Friday Online Sales Hit Record $9.8 Billion, Surging 7.5% Over Last Year

Amazon Hits New Milestone: Amazon's recent Black Friday and Cyber Monday event, starting a week before Thanksgiving, was hailed as the company's "biggest ever" compared to the same 11-day period in previous years.

Impressive Customer Response: The e-commerce giant reported, "Customers around the world purchased more than one billion items on Amazon, with shoppers saving nearly 70% more...compared to the same period last year," highlighting exceptional consumer engagement.

Boost for Independent Sellers: Highlighting the role of small and medium-sized businesses, Amazon revealed that more than 500 million items sold were from independent sellers, underscoring its support for diverse vendors.

Ongoing Deals and Promises: Doug Herrington, CEO of Worldwide Amazon Stores, emphasized, "We are excited to announce that we will have millions more deals...with new deals dropping every day through December 24," ensuring a sustained shopping spree.

Delivery Operations in Action: The newsletter features an image of an Amazon Prime delivery person in New York City, showcasing the operational scale of Amazon's logistics during this sales period. (Photo Credit: Lindsey Nicholson/UCG/Universal Images Group via Getty Images)

Setting Online Records: Aligning with Amazon's success, Adobe Analytics reported that online Black Friday shopping sales reached $9.8 billion in 2023, a 7.5% increase from 2022, setting a new record for the event.

Looking Ahead: As the retail landscape evolves, Amazon's record-breaking sales event marks a significant trend in the growth of online shopping and the company's dominant market position.